This is a real email from the NCX research study. It will be optimized live to show you the difference Apple Intelligence sees between standard and NCX writing.
Email body
Here is something founders notice and rarely have a word for.
You deliver your pitch in a room and people lean in. The logic is clear. The conviction is obvious. Investors ask real questions, not polite ones.
Then someone asks you to send the same pitch as a document, and what arrives is a different thing. Formal. Hedged. Wordy in the wrong places. The version of you that built this business is not on the page.
I used to think this was a writing skill problem. It isn't. Once I understood what was actually going on, it explained a lot of things I'd noticed, not just in founders, but in my own writing too.
Peak Speed is my attempt to name what's going on and show what to do about it. It's written for people who communicate well verbally and want their written communication to carry the same weight.
93 pages. Available today.
[Get Peak Speed]
Nic